Winning an Ethical Battle


There’s no shortage of the words “ethics”, and “corporate responsibility” on all our local newscasts.  People are much more in tune with taking a closer look at who their doing business with, and whether or not they’ll be around when we need them.

 

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Relationships and Know – Like – Trust


I think we’ve all heard that people do business with us because they, ‘know, like, and trust’ us.  For many, figuring out HOW to build relationships that lead to this, is far more difficult.

 

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Competing with the BIG GUYS – Ethically Speaking


When I first started my home-based business, everything I read about marketing indicated a need for me to think BIG, act like I was this huge conglomerate in a brick and mortar storefront, with scads of happy employees all a buzz to keep our clients happy.  That was a bit over the top for me, but I soon realized

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10 Tips to Increase Website Traffic Without Any Expense


Here are 10 simple ways to improve your search engine rankings with little to no expense (depending on whether or not you’re a do-it-yourselfer or have website support and maintenance done by a Virtual Assistant (VA), or in-house staffer/IT Support.).

  1. Schedule regular updates/changes of information on your main website pages.  This activity spiders out to search engines to let them know something’s happening at your site.
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