The Internet provides an incredible opportunity for businesses to reach their target audiences in a wide variety of ways. One of the growing areas of Internet marketing is the use of social media and social networks to connect with consumers or business-to-business clients. However, the language of social media can be confusing for the inexperienced. To better understand the uses and benefits of social media marketing, here are some common… Continue reading the rest of this article...

Email marketing has proven to be an effective option for businesses of all sizes and shapes whether that business is based online or not.  Start up businesses looking to increase exposure and sales are looking to email marketing as a viable option to add to their overall marketing strategy. 

Developing your database of prospects and email addresses is the main focus in outlining an email marketing campaign.  You should… Continue reading the rest of this article...

In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour. 

Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, StumbleUpon, or Digg, just to mention a few. Reading and responding to other people’s… Continue reading the rest of this article...

Web logs (blogs) came into play in the late 1990s, but today they offer options beyond those of aspiring writers or the simple online diaries of old. 

The terrain of the blogosphere has changed radically. Governments and big business have homed in on blogs as a focus of social media marketing with blogging options such as microblogging via Twitter is all the rage. While some believe the blog has… Continue reading the rest of this article...