Outrageous Advertising
For anyone who wants to expand their marketing options this is THE book that will help you think outside the box.
The Magic of Newsletter Marketing
Great read on building client relationships through newsletter options.
The Art of Barter
by my dear friend Karen Hoffman who shares incredible insights on making connections and trading for just about anything.
Cracking the $$ Code
a frank look at how differently men and women look at money and how to learn to get paid what you deserve.
Delivering Knock your Socks Off Service
Incredible read with multiple techniques for working successfully even with the most difficult client.
This is a great read about the marketing plan process, especially for VA start-ups. She really goes into some detail about the different elements of marketing and gives some good solid examples.
Great read about mindset and attraction. It was encouraging and inspiring to read about the ‘six-figure’ women she interviewed. If Six-Figures is one of your goals, you would find this an interesting read.
A lot of what I teach in my coaching programs mirrors Michael Port’s system. This is a great read with lots of great resources & exercises. I hope you enjoy it as much as I did.
The definitive ‘how to’ book for anyone looking to start or grow a small or home-based Virtual Assistance practice; from deciding whether or not you have what it takes, to building a successful and ethical business. Available in soft-cover and eBook versions. A Companion Workbook is available, too.
Wonderful detail and outline to organizing a profitable speaking business. Helps me with speakers I support, too.
SBA Small Business Week Awards
Virtual Business Startup System
VA Emarketing Essentials
VA Social Media
VA Passive Income Blueprint
This is going to be a great NAWBO St. Louis meeting – and you get a FREE book with your registration – hope to see you there! 
Check out my new awesome video created by Andrea Kalli! 
There are many ways to create video marketing content that will make you stand out without access to a production studio or require spending thousands of dollars. Take a look at some of my five easy, affordable steps you can take to show your viewers you’re worth their time and money:
I was recently interviewed for WE Magazine (Women in eCommerce) – take a peek!
Woman in Business Helps Solopreneurs
As a podcast creator, you already know that the costs to produce a high-quality podcast can add up, if not right away, certainly over time. To cut down or eliminate costs, you may consider sponsorships.
Wordpress has become the most popular self-hosted blogging platform around, with over ten million different users utilizing the platform as their blog back-end of choice. Offering a huge range of features, customization options, plug-ins and controls, it is no wonder the platform has achieved such immense popularity amongst bloggers, web developers, and serious Internet professionals.
As social media continues to evolve so do those who participate, and how they respond is changing, too. Responding to social media criticism is difficult at best – creating a short, punchy response can make you look too aggressive, while a reasoned response is often lost on someone out for blood. The process of analyzing feedback has become more important to major organizations, so much so that the
Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single principle, Twitter offers a unique look into conversation.
When it comes to viral marketing, Twitter is very much the flavor of the month. This popular service has all the signs of a promotion-friendly medium – it’s public, easy to use, and boasts one of the largest userbases of any social media platform. A single tweet can easily swell into a thousand-strong meme, with users flooding the website and generating huge amounts of instant notoriety.
There are hundreds of case studies highlighting social media’s strength as a traffic generating platform. There are hundreds more touting its ability to increase participation and inspire users to complete specific actions. What the industry is missing is a case study on one of the most important success metrics out there: its value for sales-driven businesses.
