Subscriber Respect Builds Trust in Email Marketing


Respecting your current and potential subscribers is important in building trust through your email marketing campaign. How you collect email addresses and what you do with them will establish the level of respect you’ll provide. Most individuals consider their email address as private so what you do with it greatly affects whether you get to build on that trust or ruin it entirely. Subscribers trust those that show

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Getting to the Root of Client Deductions


Ever have a client make a deduction from an invoice? You know the type, they always find fault with your work, can’t believe that you charge those kinds of rates, and they wonder why you’re not able to drop everything and handle their projects immediately without adding “rush charges” to the invoice. 

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Winning an Ethical Battle


There’s no shortage of the words “ethics”, and “corporate responsibility” on all our local newscasts.  People are much more in tune with taking a closer look at who their doing business with, and whether or not they’ll be around when we need them.

 

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Both a Hoax and Hokey!

Posted by Jeannine Clontz | Business Ethics,Business Tips,Ehitcal Dilemma,Entrepreneur,Ethical Decision | Tuesday 10 March 2009 10:26 pm

I recently received an E-mail from an associate, an elected official in a nearby community, offering me a $20 Applebee’s gift certificate if I forwarded this official, signed by the owner of Applebee’s, E-mail to nine of my friends and family.  It said that Applebee’s was looking to increase awareness in rural areas, so I immediately wondered how anyone would know I was in a rural

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Remove Emotion from Ethical Decisions

Posted by Jeannine Clontz | Business Ethics,Business Tips,Ehitcal Dilemma,Ethical Decision,Goals,Virtual Assistance | Sunday 22 February 2009 2:11 pm

We shouldn’t expect that everyone is willing or able to act as ethically as possible, or will always understand both sides of a situation. It’s something we really have to work at, all the time. It also doesn’t mean this person is unethical, just unknowledgeable and perhaps too emotional. For all we know they may never have faced this type of situation. Continue reading the rest of this article...

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