Outrageous Advertising
For anyone who wants to expand their marketing options this is THE book that will help you think outside the box.
The Magic of Newsletter Marketing
Great read on building client relationships through newsletter options.
The Art of Barter
by my dear friend Karen Hoffman who shares incredible insights on making connections and trading for just about anything.
Cracking the $$ Code
a frank look at how differently men and women look at money and how to learn to get paid what you deserve.
Delivering Knock your Socks Off Service
Incredible read with multiple techniques for working successfully even with the most difficult client.
This is a great read about the marketing plan process, especially for VA start-ups. She really goes into some detail about the different elements of marketing and gives some good solid examples.
Great read about mindset and attraction. It was encouraging and inspiring to read about the ‘six-figure’ women she interviewed. If Six-Figures is one of your goals, you would find this an interesting read.
A lot of what I teach in my coaching programs mirrors Michael Port’s system. This is a great read with lots of great resources & exercises. I hope you enjoy it as much as I did.
The definitive ‘how to’ book for anyone looking to start or grow a small or home-based Virtual Assistance practice; from deciding whether or not you have what it takes, to building a successful and ethical business. Available in soft-cover and eBook versions. A Companion Workbook is available, too.
Wonderful detail and outline to organizing a profitable speaking business. Helps me with speakers I support, too.
SBA Small Business Week Awards
Virtual Business Startup System
VA Emarketing Essentials
VA Social Media
VA Passive Income Blueprint
When it comes to viral marketing, Twitter is very much the flavor of the month. This popular service has all the signs of a promotion-friendly medium – it’s public, easy to use, and boasts one of the largest userbases of any social media platform. A single tweet can easily swell into a thousand-strong meme, with users flooding the website and generating huge amounts of instant notoriety.
There are hundreds of case studies highlighting social media’s strength as a traffic generating platform. There are hundreds more touting its ability to increase participation and inspire users to complete specific actions. What the industry is missing is a case study on one of the most important success metrics out there: its value for sales-driven businesses.
Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with information on what is and is not effective, social media marketers are left without dedicated and accurate information.
The 1980s are remembered for their developments in business and technology, particularly computing. The 1990s for their advances in technology, particularly the growth of the internet and online business opportunities. If the 2000s are to be remembered for anything (although it may still be too early to tell), it will be their developments in communications and online communities, particularly the incredible power of social media.
In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele.
