Check out my new awesome video created by Andrea Kalli!

When it comes to viral marketing, Twitter is very much the flavor of the month. This popular service has all the signs of a promotion-friendly medium – it’s public, easy to use, and boasts one of the largest userbases of any social media platform. A single tweet can easily swell into a thousand-strong meme, with users flooding the website and generating huge amounts of instant notoriety.

Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with information on what is and is not effective, social media marketers are left without dedicated and accurate information.

The 1980s are remembered for their developments in business and technology, particularly computing. The 1990s for their advances in technology, particularly the growth of the internet and online business opportunities. If the 2000s are to be remembered for anything (although it may still be too early to tell), it will be their developments in communications and online communities, particularly the incredible power of social media.

I put the word “fail” in quotes in the title because I strongly believe that you never REALLY fail if you’ve learned something from having tried. There’s a difference between a good goal and a good outcome – sometimes, despite your best efforts, you can’t make it work.

Even when you’ve set a “good” goal – one that adheres to your higher objective and is specific and measurable – you can run into some issues along the way… namely, staying motivated. Without motivation, even the most ambitious person will get sidetracked. Here are the strategies that I feel will keep you on track to achieving your goals:

Do goals matter? OF COURSE goals matter! That’s the easy answer, but let’s look at specific reasons why goals matter.

Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!

Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.

Many of you broke into a sweat after reading the title, didn’t you? Many don’t have a plan because they believe it’s too hard, too time consuming, or they just don’t know where to start.