The National Association of Women Business Owners (NAWBO), of Metropolitan St. Louis, recently announced their annual Public Policy trip to Jefferson City which includes their members, and participants from 15 statewide organizations including the St. Louis Minority Business Council, Hispanic Chamber of Commerce, Women Impacting Public Policy – Missouri, MidAmerica Minority Business Development Council, and the St. Louis Black Leadership Roundtable, just to mention a few.

The National Association of Women Business Owners will host a cocktail party and program on the latest health issues impacting women’s lives.  Dr. Susan Hoffstetter will discuss heart health, nutrition and sleep disorders, immunizations and health screenings, and pelvic and bladder health.  Hoffstetter is a board certified Women’s Health Nurse Practitioner and an Associate Professor at Saint Louis University School of Medicine, Department of Obstetrics, Gynecology

Last week we learned some technology tips for setting alarms, tracking time and progress, and several other support mechanisms we can achieve through technology. Our final six tips connect us with others to maintain accountability and achieve our goals more easily.

A blog is a great marketing tool to connect with a specific audience.  Blogs allow you to build a relationship, and establish a level of trust, a critical piece in establishing your expertise and creating the desire to connect to you, and your products or services.   It is important to establish good practices on your business blog, being certain never to lie

In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour. 

Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, StumbleUpon, or Digg, just to mention a few. Reading and responding to other people’s… Continue reading the rest of this article...

Getting referrals takes time and work.  Just because you do a good job for your clients doesn’t mean they’re going to naturally send you referrals.  Attending networking events and making connections with people who could potentially provide you with referrals isn’t automatic, either. 

Did that title give you pause?  Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.

For many of us, sales is a four letter word; something that causes us stress and anxiety.  So I say, “stop selling then!”.  Sounds like a good idea, doesn’t it?  So what do I mean?

Social Media Marketing sure is HOT!  I have been very successful in helping clients with my Social Media Marketing packages, but one of the questions I’m always asked is, ‘What are the benefits?’

We’ve all heard of social media – Facebook, Twitter, LinkedIn, etc., and we’re all finding our way to getting involved in the phenomenon.  For those of you who are totally involved, you might ask, what’s next?