Outrageous Advertising
For anyone who wants to expand their marketing options this is THE book that will help you think outside the box.
The Magic of Newsletter Marketing
Great read on building client relationships through newsletter options.
The Art of Barter
by my dear friend Karen Hoffman who shares incredible insights on making connections and trading for just about anything.
Cracking the $$ Code
a frank look at how differently men and women look at money and how to learn to get paid what you deserve.
Delivering Knock your Socks Off Service
Incredible read with multiple techniques for working successfully even with the most difficult client.
This is a great read about the marketing plan process, especially for VA start-ups. She really goes into some detail about the different elements of marketing and gives some good solid examples.
Great read about mindset and attraction. It was encouraging and inspiring to read about the ‘six-figure’ women she interviewed. If Six-Figures is one of your goals, you would find this an interesting read.
A lot of what I teach in my coaching programs mirrors Michael Port’s system. This is a great read with lots of great resources & exercises. I hope you enjoy it as much as I did.
The definitive ‘how to’ book for anyone looking to start or grow a small or home-based Virtual Assistance practice; from deciding whether or not you have what it takes, to building a successful and ethical business. Available in soft-cover and eBook versions. A Companion Workbook is available, too.
Wonderful detail and outline to organizing a profitable speaking business. Helps me with speakers I support, too.
Virtual Business Startup System
Virtual Assistant Shopping Network
VA Emarketing Essentials
VA Operation Spring Clean
VA Forms Toolbox
VA Social Media
VA Passive Income Blueprint
A blog is a great marketing tool to connect with a specific audience. Blogs allow you to build a relationship, and establish a level of trust, a critical piece in establishing your expertise and creating the desire to connect to you, and your products or services. It is important to establish good practices on your business blog, being certain never to lie
In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour.
Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, StumbleUpon, or Digg, just to mention a few. Reading and responding to other people’s… Continue reading the rest of this article...
Getting referrals takes time and work. Just because you do a good job for your clients doesn’t mean they’re going to naturally send you referrals. Attending networking events and making connections with people who could potentially provide you with referrals isn’t automatic, either.
Did that title give you pause? Many people struggle to answer this question. Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.
For many of us, sales is a four letter word; something that causes us stress and anxiety. So I say, “stop selling then!”. Sounds like a good idea, doesn’t it? So what do I mean?
Social Media Marketing sure is HOT! I have been very successful in helping clients with my Social Media Marketing packages, but one of the questions I’m always asked is, ‘What are the benefits?’
We’ve all heard of social media – Facebook, Twitter, LinkedIn, etc., and we’re all finding our way to getting involved in the phenomenon. For those of you who are totally involved, you might ask, what’s next?
I’m sure we’d all agree that the world is definitely changing. On the national news last night they introduced me to the first graduating class of the recession. How encouraging? I also attended a Chamber event where the guest speaker spoke all about change and why it’s good for us to continue
I think we’ve all heard that people do business with us because they, ‘know, like, and trust’ us. For many, figuring out HOW to build relationships that lead to this, is far more difficult.
Many of you broke into a sweat after reading the title, didn’t you? Many people don’t have a marketing plan because they think it’s too hard, too time consuming, or they just don’t know where to start.
