Virtual Assistance Business Briefs » online video http://www.accbizsvcs.com/blog Thu, 02 Sep 2010 16:28:26 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Four Tips to Going Viral (Part Two) http://www.accbizsvcs.com/blog/four-tips-to-going-viral-part-two.html?utm_source=rss&utm_medium=rss&utm_campaign=four-tips-to-going-viral-part-two http://www.accbizsvcs.com/blog/four-tips-to-going-viral-part-two.html#comments Mon, 21 Jun 2010 22:26:43 +0000 Jeannine Clontz http://www.accbizsvcs.com/blog/?p=254 Four Tips to Going Viral (Part Two) is a post from: Virtual Assistance Business Briefs

]]> Last week we looked at the length and tone of your video to keep your audience engaged and willing to help your video go viral. We close out our four tips by understanding the advantages of the lead-in and content.

Craft the Lead-In
 
Like a lead-in to any written article or oral presentation, cut to the meat of your video and wow the viewer within the first few seconds. A great opening sparks laughter, creates curiosity, induces shock, disbelief, admiration or strong emotion.
 
Understand why people with five or ten disposable minutes in their day respond to certain web content. They typically want information or they want to be entertained. Because videos are visual they are better suited for entertainment than detailed information. Content that is fun is more "video virable" than laborious explanations and exhaustive research.
 
Content
 
By steering clear of making your video play like your company’s Power Point presentation or an infomercial laden with corporate speak, logos and references, your video can land agenda-free into the lives of viewers who are just looking for a fun, quick minute. Nobody wants to stumbleupon homework, brochures or sermons.
 
If you’re posting on YouTube make sure to include key tag phrases that give your video a visible ranking in search engines. Set up a personalized YouTube Channel where you can upload additional, related video content so that viewers can follow up and learn more. Include relevant links in the informational portion of your channel and use the written synopsis box for each video to include calls-to-action.
 
Your video can quickly go viral without you laboring to mention it to every stranger you meet in the supermarket. Fortified with the right mix of qualities, it won’t rely on you to replicate its http:// DNA in the inboxes of your target audience. It will know how to get there on its own and it will do so with great flair and plenty of speed.
 
Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, is a Virtual Assistant (VA). ABS provides ‘as needed’ marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvsc.com
 

Four Tips to Going Viral (Part Two) is a post from: Virtual Assistance Business Briefs

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]]> http://www.accbizsvcs.com/blog/four-tips-to-going-viral-part-two.html/feed 0 Four Tips to Going Viral with Your Video (Part One) http://www.accbizsvcs.com/blog/four-tips-to-going-viral-with-your-video-part-one.html?utm_source=rss&utm_medium=rss&utm_campaign=four-tips-to-going-viral-with-your-video-part-one http://www.accbizsvcs.com/blog/four-tips-to-going-viral-with-your-video-part-one.html#comments Mon, 14 Jun 2010 12:40:04 +0000 Jeannine Clontz http://www.accbizsvcs.com/blog/?p=250 Four Tips to Going Viral with Your Video (Part One) is a post from: Virtual Assistance Business Briefs

]]> These powerful viral video techniques that will help you kick-start your campaign, ramp up word-of-mouth and put your video center in the spotlight.

By incorporating key viral qualities into your video, your target audience will be more likely to spread it online via email, social media and bookmarking sites like Stumbleupon, digg, and delicious, and on personal blogs and company websites.
 
Video Length
 
One of the most important key qualities that your viral video will have is a digestable length. The Net is a great platform for bite-sized content that leaves the visitor hungry for more. Your viral video is there to get the word out, but not necessarily to disseminate all of the information associated with your organization, service or product.
 
A viral video creates awareness of your brand. Use links to your website or blog to get to the informational —where the viewer can then follow up. By keeping your video on point and under three minutes, you’ll greatly increase your chances of hooking an endless stream of viewers.
 
Tone of Your Video
 
Tone is another key factor that can push your video over the friends-and-family threshhold. Consider spoofing already familiar content, and you’ll give your video a built-in audience and the viewer a common experience to share with their contacts.
 
If you don’t have the means to create original music, then be sure to add pre-cleared, uptempo music made available through online music websites that offer usage licenses. If you’re going for a retro fit, you can also use any music that is considered public domain. (Do your online verification and remember that if the music is Mozart but it’s performed by a top-ten pop artist, the recording is not in the public domain.) Music keeps fast-surfing video viewers satisfied and more inclined to spread the word.
 
In general videos that keep it light, entertaining and fun, packing in a quick laugh, makes the viewer more likely to pass it along to somebody else. The broader the humor and the less it relates to unknown people, places or events, the more likely it is to have a wide appeal.
 
Next week we’ll look at how the lead-in and content help your video viewers make the decision to share your video, making it go viral.
 
Share your experiences and challenges with video by leaving a comment below.
 
Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA). ABS provides ‘as needed’ marketing and social media support, training and consulting to busy entrepreneurs. Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her FREE 10-Step Guide to Finding the Right VA, or herFREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com. Find out more at www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com
 

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]]> http://www.accbizsvcs.com/blog/four-tips-to-going-viral-with-your-video-part-one.html/feed 2 Top 3 Benefits of Online Video http://www.accbizsvcs.com/blog/top-3-benefits-of-online-video.html?utm_source=rss&utm_medium=rss&utm_campaign=top-3-benefits-of-online-video http://www.accbizsvcs.com/blog/top-3-benefits-of-online-video.html#comments Mon, 01 Feb 2010 19:34:42 +0000 Jeannine Clontz http://www.accbizsvcs.com/blog/?p=207 Top 3 Benefits of Online Video is a post from: Virtual Assistance Business Briefs

]]> If you’re one of the 40 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed over 25 million times. No doubt, viral videos can attract a lot of attention and drive traffic to your Website.

However, viral videos are like winning the lottery: most of us won’t hit the jackpot. This doesn’t mean you shouldn’t consider online videos, even if they don’t go viral, as there are several key benefits.
 
Your online videos may not have your customers dancing down the aisles, but they will deliver the following three rewards:
 
·         Another medium for your message – Marketers understand that different mediums are vital in relaying different types of information. You may already be using several channels to deliver information online such as Web pages, blog posts, and Twitter tweets. Online videos provide yet another medium for delivering your information. If you are not using online videos as part of your marketing strategy, you could overlook an entire segment of potential clients.
 
·         Brand building – While websites and brochures allow customers to read about you, online videos bring your company to life and allow customers to know you better. Viewers can see and hear the people who make up your company, even if that company consists of just you. Videos build your brand, establish your company culture, and convey that personal touch to differentiate yourself from competitors.
 
·         Improved search visibility – Online videos can be an additional layer of your search engine optimization strategy by providing organic links on search engine results pages under video headings, thus driving additional traffic to your Website.
 
Producing online videos isn’t as difficult as you may think. They should be rather short, informational pieces. While production values are important, you do not need to spend months planning, shooting, and editing.
 
Produce several short videos and enjoy the ongoing benefits. Once posted on your site, they will continue drawing traffic. And, like a lottery, the more tickets you have, the greater your chances of hitting the jackpot.
 
As you consider marketing with online videos, realize that there is a slim chance they’ll go viral. Instead of hoping to go viral (or not using online videos at all), keep your eye on the real prizes: improved communication, the chance to continue building your brand, and improved search visibility. 
 
Please feel free to share your successes or frustrations with online video by leaving a comment below!
 
Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA). ABS provides ‘as needed’ marketing and social media support, training and consulting to busy entrepreneurs. Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her FREE 10-Step Guide to Finding the Right VA, or herFREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com. Find out more at www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com
 
 
 
 
 
 

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