Virtual Assistance Business Briefs » Social Networking

Four SEO Tips for Your WordPress Blog!

Jeannine Clontz — Thu, 14 Apr 2011 17:12:48 +0000

WordPress has become the most popular self-hosted blogging platform around, with over ten million different users utilizing the platform as their blog back-end of choice. Offering a huge range of features, customization options, plug-ins and controls, it is no wonder the platform has achieved such immense popularity amongst bloggers, web developers, and serious Internet professionals.

Marketers are especially fond of WordPress, for a number of reasons. WordPress is easily customizable, giving marketers the power to create text-heavy sales pages, multimedia website intros, and call-to-action service pages on a single platform. Alongside the customization is another powerful marketing aspect, its incredible SEO benefits.

As blogging platforms go, WordPress is the reigning champion of SEO. From extended page URLs to pingback links and header tags, these four SEO tips can help you turn your WordPress blog into a powerful SEO resource.

1) Use keyword-heavy titles.

Keyword density was once thought of as the ultimate measure of a website’s search potential. Marketers would stuff their content with keywords, often until the point where it resembled machine-style nonsense.

Now, most marketers know that keyword density is not the ultimate measure of SEO value. Websites that rank typically do not use keyword-heavy content, but keyword-heavy post titles. Whenever you are writing a blog post, research keywords first to get an idea of what your market is searching for.

2) Use the All-in-One WordPress SEO plug-in.

Simply put, no other WordPress plug-in is as valuable to online marketers as the All-in-One SEO Pack. Offering a buffet of SEO options for marketers, this plug-in allows its users to optimize their post URLs and categories for maximum SEO power, override default meta and title tags, and even highlight potential keywords to target. Simple, quick, and powerful — this plug-in is a must for internet marketers using WordPress.

3) Enable comments.

Comments add great things to your website: fresh content, and outbound links. The first is a godsend in the eyes of search engines. While other marketers slave to produce fresh content for their websites manually, a relatively popular WordPress blog can live off the SEO-friendly content produced by the comments it receives.

4) Be visible.

Sometimes the most basic mistakes are also the most devastating. Almost all modern versions of WordPress include a range of visibility options. Users can select to make their blog visible to all, block it from any viewing, or simply block search engines from indexing the content.

Of course, no marketer would want to block their blog from search engines. However, some automated WordPress installers — particularly Fantastico and cPanel installers — block WordPress from search engines by default. To reverse this, simply use your WordPress dashboard to change privacy options back to "visible by anyone".

Try these four SEO tips on your WordPress blog and watch your analytics to see how well you’ve done. What other challenges are you facing with your blog platform? Leave your comments and/or questions below!

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan request her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvcs.com

Four SEO Tips for Your WordPress Blog! is a post from: Virtual Assistance Business Briefs

3 Tactics for Responding to Social Media Criticism

Jeannine Clontz — Fri, 18 Mar 2011 12:16:25 +0000

As social media continues to evolve so do those who participate, and how they respond is changing, too. Responding to social media criticism is difficult at best – creating a short, punchy response can make you look too aggressive, while a reasoned response is often lost on someone out for blood. The process of analyzing feedback has become more important to major organizations, so much so that the U.S. Air Force has created a process for responding to bloggers, encouraging PR experts to only respond to comments in certain situations.

These three tactics can assist you with a social media criticism problem, particularly one that stands to damage your organization’s reputation. If you’ve spent the last day staring at an angry blog post, a snarky column, or a rude comment, apply these tactics and judge its negative value before you submit a reply.

1) Ignorance is bliss, at least in the eyes of Google.

As tempting as it may be to put a biased blogger in their place, doing so many cause more damage than good. Blog posts, like other dynamic pages, tend to gain Page Rank and search visibility through the work of their readers. Inbound links, comments, and activity can all contribute to high search placements, often for terms that you’d rather not see attached to your company’s name.

2) Some people just aren’t rational or ethical. Resist the temptation to use reason.

A reasoned response should be enough, right? Often it’s not, particularly on blogs that generate (and capitalize on) controversy. If you’re being picked on by a blogger or questionable online publisher, leave the event to die out on its own. A response, however reasoned and valuable, might just provide more fuel for the hungry critics.

3) Think in terms of value. Will a response help your business?

Some marketers think that more is always better. They’re wrong, especially when it comes to content that’s steeped in controversy. You should only respond to public criticism when it could change your business, especially for the worst. If the audience appears to have made up their minds without any input from your business, leave them be and focus on developing value elsewhere.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvcscom

3 Tactics for Responding to Social Media Criticism is a post from: Virtual Assistance Business Briefs

Tags: managing social media criticism, social media criticism, social media marketing, social media marketing tips

Facebook Marketing Fun: Spreading the Word Without Annoying Users

Jeannine Clontz — Thu, 03 Mar 2011 18:18:03 +0000

When it comes to viral marketing, Twitter is very much the flavor of the month. This popular service has all the signs of a promotion-friendly medium – it’s public, easy to use, and boasts one of the largest userbases of any social media platform. A single tweet can easily swell into a thousand-strong meme, with users flooding the website and generating huge amounts of instant notoriety.

But is that really what your business wants and needs? A flood of traffic that, if not for a thin connection, most likely wouldn’t be interested in your product or service. Each of Twitter’s promotional strong points has one or more disadvantages too – public promotions can often hurt a brand, memes can occasionally lead to subsequent marketing disappearances, and messages can be misinterpreted as spam.

It’s for that reason – or anti-reason, if you prefer – that thousands of marketers are using Facebook in place of Twitter for their promotional efforts. The service is, in many ways, less than ideal, some profiles are private, others are inactive, and most belong to groups that are rarely, if ever, updated regularly.

But that’s not all bad. With privacy comes a greater level of information sharing, and an even more valuable level of participation. The website’s grouping system can help small businesses find exposure in the ‘like’ list of popular users. In short, Facebook’s rather private and network-based nature can make it a greater tool for viral growth than its ‘open’ rivals.

I’m not at all saying you should discontinue utilizing Twitter or LinkedIn for that matter, as a part of your overall social media presence, but instead, make a more focused use of Facebook, while still using the others as secondary marketing opportunities.

Finally, it’s Facebook’s relatively more private nature that makes it the perfect service for optimizing and promoting your brand, all without fear of being labeled a ‘spammer’. Twitter’s public nature has made it a haven for automation and link spam – an annoyance that’s hurt hundreds of real marketers in the process.

With privacy comes a level of trust that’s otherwise missing. Design a Facebook promotion and you could find your company’s message between updates from close friends. If that doesn’t sound more appealing than a mass produced tweet, then it may be worth trying out a different social marketing strategy altogether.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvsc.com

Facebook Marketing Fun: Spreading the Word Without Annoying Users is a post from: Virtual Assistance Business Briefs

Tags: Facebook Tips, marketing with Facebook, twitter, twitter for business, Twitter tips

Two Ways to Optimize Social Media for Maximum Sales

Jeannine Clontz — Thu, 17 Feb 2011 18:48:56 +0000

There are hundreds of case studies highlighting social media’s strength as a traffic generating platform. There are hundreds more touting its ability to increase participation and inspire users to complete specific actions. What the industry is missing is a case study on one of the most important success metrics out there: its value for sales-driven businesses.

Sure, there are pieces of information out there, maybe even a rough outline or two. What’s missing isn’t the potential for sales to happen – any social media marketer knows how worthwhile the medium is as a sales tool – but a scientific look at the improvements that can help it increase the bottom line of small, independent, everyday businesses.

These two tips can help you do just that, whether for your own independent operation or as part of a larger organization. Don’t worry – none require technical wizardry or complex coding skills – just a basic understanding of social media and enough time to carry out some basic A/B testing.

1) Exclude more people from your community.

At its heart, social media is about community. Seth Godin highlighted the value of a leader-guided online community in Tribes, explaining that a dedicated and enthusiastic online group can create more than the sum of its parts with the right leadership. But that group can’t thrive without a goal that’s shared, and sometimes creating that common goal requires eliminating some members.

Don’t fence off your group after you’ve spent years building it – instead, set up some light rules for participation before you make it public. Excluding people based on their membership or customer status may not seem particularly social, but it can lead to a community experience that’s often lost on larger social networking groups and open forums.

2) Add sales-driven elements to all of your social media presences, and start testing.

For marketers, social media is about both community and commerce. There’s little value in web traffic that simply isn’t interested in buying. Adding sales-driven elements into your social media pages may scare away a collection of uninterested users, but it comes with a surge in the proportion of sales-friendly users.

By guiding your users through sales-driven actions, collecting data, and generating test sales, you can quickly and easily grow to understand the commercial makeup of your audience. Some users may be the buying type, interested in quick results, while others may show an interest in products, services, and offers that you previously never expected to discover.

Work on developing a sales-driven community and test the results to enjoy the maximum sales possible through your social media efforts.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvsc.com

Two Ways to Optimize Social Media for Maximum Sales is a post from: Virtual Assistance Business Briefs

Tags: get sales from social media, social media community, social media marketing, social media marketing tips

Four Biggest Social Network Marketing Blunders

Jeannine Clontz — Wed, 12 Jan 2011 16:10:39 +0000

Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with information on what is and is not effective, social media marketers are left without dedicated and accurate information.

That certainly does not mean that social media is not governed by some form of assumptions and expectations. It is social, and is controlled by collective opinion and user discussions. These four social media faux pas are unlikely to get you thrown off social media websites or banned from the discussion altogether, but they are best avoided for social media marketing success.

Using deceptive affiliate tactics.

Back in 2004, MySpace was the king of the social media stratosphere and spam was out of control. Hidden comments, fake "friend me" requests, and endless blog posts all led to shady affiliate offers and utterly deceptive advertising banners.

There has since been a transformation within social media, one that has fought back against these tactics. The new social media environment accepts promotion and commercial influence, but dislikes being aggressively marketed to. As long as you keep your social media marketing tactics soft, value-filled, and useful, you will be rewarded with success. If you end up using an outdated and selfish strategy, you are likely to be rejected.

Pay-per-post marketing.

Blogs are part of the social media realm and are held to the same standards of behavior as any other service. They are treated as an outlet, yet at the same time neglected by users that could contribute. More than anything else, blogs are abandoned when they offer nothing beyond commercial use. Remember that, while your blog can be a money-maker, it may mean significantly more to your audience than it does yourself.

Thin, fake, and generic conversation.

Marketing expert Seth Godin has often asked his readers whether it’s truly worth engaging in social media if your message is dry and generic. Many have seen the light, realizing that his suggestion was not to give up social media entirely, but to change their approach to become more unique and influential.

Social media communities can and will ignore you when you have nothing interesting to say. Join the conversation, but do not treat it as something you can’t change. Offer information and value beyond what is currently available and you will be embraced, appreciated, and financially rewarded; share the same old information and you will quickly fall out of favor.

The "friend everyone" approach.

The "friend everyone" approach is normally seen much like the affiliate strategy used by thousands of marketers in an attempt to reach a large audience in little time. It is a classic spam tactic, and it is one that is rarely successful for social media marketers.

The top Twitter users are not necessarily those with the most followers, just like the most popular Facebook pages are not those with the most fans. Build real relationships and you will be rewarded with loyalty; friend everyone that comes your way and you will end up with weak and utterly worthless online connections.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvsc.com

Four Biggest Social Network Marketing Blunders is a post from: Virtual Assistance Business Briefs

Tags: marketing blunders, marketing mistakes, social media marketing, social network marketing, social network marketing tips, Social Networking

Brand, Sales, and Balance: Are You Including Social Media with Other Online Marketing?

Jeannine Clontz — Wed, 05 Jan 2011 18:33:37 +0000

The 1980s are remembered for their developments in business and technology, particularly computing. The 1990s for their advances in technology, particularly the growth of the internet and online business opportunities. If the 2000s are to be remembered for anything (although it may still be too early to tell), it will be their developments in communications and online communities, particularly the incredible power of social media.

Social media gives major brands and companies as well as small business, some seriously big power, but it is rarely used as it should be. Commitments to quality are sometimes overlooked, and opportunities for branding, direct sales, or indirect marketing are often passed over. These missing opportunities do cost businesses.

Social Media for Branding:

A dollar unearned is a dollar lost. Businesses are often questioning the value of social media for their branding efforts, but few take action when they should. Billions of dollars are being left on the table, particularly as major brands move onto social media services, and the value of a social media-friendly brand still is not being recognized.

An experiment is always worth more than not even trying. Discussion on social media’s branding abilities will only take companies so far. With the low cost of social media efforts, an experiment with social media branding can generate huge returns, all with a relatively minimal level of risk. Develop a simple plan and test your ability to grow and expand your brand.

Social Media for SEO:

SEO consultancy (and in-house efforts) were once the domain of spammy content and low quality link generation efforts. Poorly planned information was setup on low-cost websites, and marketers shot out as many links as were possible. Despite being somewhat effective, the old world of SEO is packed with inefficient models and outright unethical business models.

However, social media has given SEO new life. The old "SEO is spam" cliche is no more thanks to the development of social media. Each new social media asset is another opportunity for high quality outbound and inbound linking, and every social media conversation is another opportunity to spread links that actually add value.

With Twitter tweets and Youtube videos now regularly appearing in Google’s standard search results, the divide between search and social media is likely to become even smaller. Marketers accustomed to spam-style SEO tactics are in for a new surprise, while businesses that embrace social media receive a well-deserved SEO boost.

Social Media for Sales:

Social media is not a good sales platform, but it is a good resource for generating future sales. Social media’s ability to generate prospects is one of the most important aspect to the sales process. Marketers that were once dependent on direct lead generation have a new platform available to them, particularly in open social media platforms like Twitter or Myspace.

The greatest news is that social media is still in its infancy. Businesses that are built on lead-based sales have good things to look forward to. As social media develops further, sales models will be refined, micro-networks offering great sales potential will grow greater, and marketers can look forward to a platform that is refined, sales-friendly, and willing to be marketed to.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvsc.com

Brand, Sales, and Balance: Are You Including Social Media with Other Online Marketing? is a post from: Virtual Assistance Business Briefs

Tags: brand, branding, branding tips, Internet Marketing, Internet Marketing Tips, sales, sales tips, social media, social media marketin tips, social media marketing, social media tips

12 Technology Tips to Support Your Goals (Part One)

Jeannine Clontz — Mon, 29 Nov 2010 16:57:23 +0000

Technology – everything from our computer to our cell phone – seems to have invaded every area of our modern lives. But we often do not take full advantage of the features and benefits that can really make our lives easier. Use these technology tips to help you achieve your goals:

Set alarms.

Use the alarms on your computer or cell phones to keep you on task and concentrating for specific blocks of time you’d like to set aside to work on your goals. Search for free online software programs that allow you to set alarms and timers right on your computer. Or keep it simple go get the trusty kitchen timer and get back to work!

Track your hours.

Want to know how much time you’re REALLY utilizing on activities like email, online shopping, and Farmville? Use an online service like RescueTime.com to track time on different activities. You’ll be surprised at the end of the day how much time you spend on non-productive activities when you’re not paying attention.

Aside from keeping you honest about this wasted time you can flip between two or three real projects and be able to see where your focus has been on those projects. So even time well-spent can be tracked for the purpose of staying ON track.

Join a group.

Join a forum or email list of people who are working on similar goals as you are. I’ll be starting one for my Virtual Assistant Coaching clients in a month or so, stay tuned. Do a search at Groups.Google.com or Groups.Yahoo.com to find email lists on literally every topic you can imagine Whether you’re starting a company, founding a non-profit, trying to lose weight, or writing a book, you’ll find a group that’s right for you.

Keep in mind, you don’t want these groups or forums to take your focus away from your daily tasks and goals, but the information and support of a group of like-minded individuals can be invaluable.

Track your progress.

Use Excel’s charting option to create an ongoing chart or graph of your progress. Print it out or use it as your screen-saver for extra motivation. If we maintain accurate measurements as we move along toward our goals, simply jotting down this measured progress in notebooks is fine, but why not use technology to expand your knowledge, tweaking data to give you even more information that can be helpful in the future.

Set reminders.

You can set reminder emails on your computer or calls on your cell phone. When the email or call comes in, you know it’s time to break away for a planning session, or perform the next step on your list. Don’t try to keep your schedule in your brain. Let technology do it for you and free up your brain for the real work… achieving your goals!

Brainstorm.

Mind mapping software like FreeMind, MindGenius, MindManager, VisualMind, and VUE allow you to brainstorm and capture your ideas in a visual format. Mind mapping is a great way to figure out steps towards a goal, determine priorities, and even write blog posts, books, and more. There are plenty of brain-flexing capabilities programmed into this software, so have fun with it. Explore your thoughts right there on your computer screen.

Check back next week for our final six tips!

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvsc.com

12 Technology Tips to Support Your Goals (Part One) is a post from: Virtual Assistance Business Briefs

Tags: goal setting tips, Goals, set goals, setting goals, technology tips, technology tips to support goals

Five Facebook Fan Page Success Strategies

Jeannine Clontz — Mon, 24 May 2010 18:59:14 +0000

In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele.

Facebook is considered one of the leaders of social media. Its growth has continued to increase and Facebook has become an essential and innovative idea for business marketing.

Facebook is a great way to keep up with friends and family, but you don’t necessarily want your clients to see the more personal side of your life. Businesses should take care to present a well defined and controlled image of their products and services. Facebook fan pages are an excellent choice for business.

Business Facebook fan pages have many of the same features as personal pages. You can still share articles, photos, videos, and applications, but all of the fan page content is related to your business. Here are five strategies for making your Fan page a success:

Make your Fan page a resource

Consider the information your customers need. Post articles and links to useful information on your wall and showcase yourself as an expert and your customers will return again and again.

Connect

Interact with customers by making use of Facebook’s tools. Respond to comments. Discuss the benefits of your product line and lead new customers to your website for more. Target your offers without being spammy to increase customer loyalty.

Be human

Pictures and personal information put a face on a company. As long as you present an image that enhances your business, personalizing your Fan page is a great way to get followers.

Be present

Keep your profile, articles, photos and video content up-to-date and current. It’s not enough to throw up a page and ignore it. Make sure to respond to customers who become fans. Create a group for your business and participate in groups related to your business.

Be Innovative

Facebook moves fast. Don’t be afraid to try the latest thing. Explore webinars, and other interactive media as options to improve business relationships.

Creating a Facebook fan page is great first step toward integrating social media into your marketing plan. Don’t forget to provide links from your website and/or blog to your Fan page. Connect to your Facebook fan page through other social media to continue to grow your network. In no time your Fan page will be the central hub of your successful online marketing campaign.

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA). ABS provides ‘as needed’ marketing and social media support, training and consulting to busy entrepreneurs. Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her FREE 10-Step Guide to Finding the Right VA, or herFREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com. Find out more at www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com

Five Facebook Fan Page Success Strategies is a post from: Virtual Assistance Business Briefs

Tags: Facebook, Facebook Fan Page Tips, Facebook Tips, social media marketing, social media marketing tips, social media tips

Generate Free Blog Traffic with Blogger Forums

Jeannine Clontz — Mon, 05 Apr 2010 12:39:30 +0000

Blog forums are a great place to start generating free traffic for your blog. Because of the obvious shared interest in the topic, blog forums create new interest and grow your following.

Some of the better known blog forum sites are: Blogger Forum, Bloggeries and Blogst Forum. A basic Google search will yield vast numbers of forum sites; it’s worth checking to see how active any forum is prior to registration, so you are joining the busiest, most popular groups.

Be certain to carefully read any forum rules prior to posting and abide by them. Also, don’t alienate potential visitors by submitting multiple posts just containing the link to your blog.

You are not limited to advertising your blog link or accumulating traffic on these forums; you can ask others to point out its positive and negative aspects; ask people to critique the style, layout and content.

Bear in mind opinions may widely differ, but it doesn’t mean something is bad if one or two people don’t like a particular aspect – it could be a matter of personal taste. However, if you consistently get negative comments about certain parts of your blog, take the time to think about what changes you can make to improve them.

Return the favor and critique other blogs. Not only are people more likely to help you if they see you are willing to reciprocate, by viewing lots of blogs you get an idea of what works and what doesn’t and you’ll learn to more objectively view your own.

Reading forum posts allows you to pick helpful tips and tricks from other blog owners on topics like content, advertising and affiliate marketing. Absorb as much information as possible and make notes on anything of interest; then implement them to make your own blog more successful.

Don’t expect to post your link on a few forums and quickly gain hordes of traffic – you will only get out as much as you are prepared to put in. Advertise your blog on as many forums as you can to gain maximum exposure and you will be rewarded with a steady increase in traffic.

Generate Free Blog Traffic with Blogger Forums is a post from: Virtual Assistance Business Briefs

Tags: blog, blogger, blogging, blogging tips, Internet Marketing, social media, social media marketing, social media marketing tips, social media tips

Article Marketing Advantages For Business (Part Two)

Jeannine Clontz — Thu, 01 Apr 2010 14:50:42 +0000

To continue our discussion of the advantages of article marketing to promote your business, we look at some immediate benefits.

Carrying your name across the Internet can also give you some excellent reputational benefits. To build your reputation, focus the resource box more on you and less on a target website that you want people to visit. Writing quality articles will help you build your own reputation as someone who knows their subject and through time, helps you establish yourself as an authority on the subject.

When writing your articles be sure to provide information and resources, not an ad for you or your website. No one will be interested in using this type of article. Many unsuccessful article marketers make the mistake of using sub-standard articles and expecting good results.

Your article should always be of good quality. If it isn’t, then you are telling prospective visitors, or customers, that quality is not important to you and that they can expect poor quality information on the target website. Equally, because others will not wish to reprint your article, the reproduction of backlinks that you so badly want, will not happen.

Don’t get carried away with website promotion and Search Engine Optimization (SEO). Remember that your article needs to be of interest to people, not for search engines to browse. You’re looking to have your article picked up and reprinted by real readers so that you can promote yourself, your subject or whatever you’ve included in your resource box.

In short, to make article marketing work for you, you must:

· Make sure your article is related to your target website/market and is relevant.

· Use good quality, well written original articles.

· Make it readable and interesting.

· Be patient. Traffic and backlinks won’t appear overnight.

Article Marketing Advantages For Business (Part Two) is a post from: Virtual Assistance Business Briefs

Tags: article marketing, Internet Marketing Tips, Marketing Tips, Virtual Assistance, Virtual Assistant