Outrageous Advertising
For anyone who wants to expand their marketing options this is THE book that will help you think outside the box.
The Magic of Newsletter Marketing
Great read on building client relationships through newsletter options.
The Art of Barter
by my dear friend Karen Hoffman who shares incredible insights on making connections and trading for just about anything.
Cracking the $$ Code
a frank look at how differently men and women look at money and how to learn to get paid what you deserve.
Delivering Knock your Socks Off Service
Incredible read with multiple techniques for working successfully even with the most difficult client.
This is a great read about the marketing plan process, especially for VA start-ups. She really goes into some detail about the different elements of marketing and gives some good solid examples.
Great read about mindset and attraction. It was encouraging and inspiring to read about the ‘six-figure’ women she interviewed. If Six-Figures is one of your goals, you would find this an interesting read.
A lot of what I teach in my coaching programs mirrors Michael Port’s system. This is a great read with lots of great resources & exercises. I hope you enjoy it as much as I did.
The definitive ‘how to’ book for anyone looking to start or grow a small or home-based Virtual Assistance practice; from deciding whether or not you have what it takes, to building a successful and ethical business. Available in soft-cover and eBook versions. A Companion Workbook is available, too.
Wonderful detail and outline to organizing a profitable speaking business. Helps me with speakers I support, too.
SBA Small Business Week Awards
Virtual Business Startup System
VA Emarketing Essentials
VA Social Media
VA Passive Income Blueprint
I was part of a group of women business owners, and members of the St. Louis Chapter of NAWBO (National Association of Women Business Owners) who were invited to participate in a video about the organization which aired on St. Louis television this past Sunday. Sponsored by www.allaboutbusinesstv.com who did a fabulous job. Check it out!
Check out my new awesome video created by Andrea Kalli! 
The National Association of Women Business Owners will host a cocktail party and program on the latest health issues impacting women’s lives. Dr. Susan Hoffstetter will discuss heart health, nutrition and sleep disorders, immunizations and health screenings, and pelvic and bladder health. Hoffstetter is a board certified Women’s Health Nurse Practitioner and an Associate Professor at Saint Louis University School of Medicine, Department of Obstetrics, Gynecology
VOTE for ME, #3
I was recently interviewed for WE Magazine (Women in eCommerce) – take a peek!
Woman in Business Helps Solopreneurs
As a podcast creator, you already know that the costs to produce a high-quality podcast can add up, if not right away, certainly over time. To cut down or eliminate costs, you may consider sponsorships.
As social media continues to evolve so do those who participate, and how they respond is changing, too. Responding to social media criticism is difficult at best – creating a short, punchy response can make you look too aggressive, while a reasoned response is often lost on someone out for blood. The process of analyzing feedback has become more important to major organizations, so much so that the
When it comes to viral marketing, Twitter is very much the flavor of the month. This popular service has all the signs of a promotion-friendly medium – it’s public, easy to use, and boasts one of the largest userbases of any social media platform. A single tweet can easily swell into a thousand-strong meme, with users flooding the website and generating huge amounts of instant notoriety.
There are hundreds of case studies highlighting social media’s strength as a traffic generating platform. There are hundreds more touting its ability to increase participation and inspire users to complete specific actions. What the industry is missing is a case study on one of the most important success metrics out there: its value for sales-driven businesses.
Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with information on what is and is not effective, social media marketers are left without dedicated and accurate information.
