Top Ten Marketing Mistakes to Avoid (Part Two)
Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!
6. Your message isn’t clear. Always test it out on current clients, peers, or family/friends to be sure it’s not confusing or misses the point you’re trying to make.
7. Untimely message. If you’re looking to build some business during the holiday season, make sure you’re giving prospects enough time to respond. Don’t release your holiday special two weeks before the holiday, start building momentum at least two months in advance.
8. No call to action. If you’re not giving the prospect a reason to contact you, you’re missing the mark. Create a sense of urgency with a deadline, or something extra if they respond by this date; anything that engages them and asks them to do something more.
9. Not marketing to your current clients. We sometimes forget that our current clients may not know about new services or products we have available, or, perhaps they have someone to refer. Don’t leave them out of your regular marketing efforts.
10. Not managing/collecting results. How can you know if something you’re using is yielding a return on investment? You need to ask every single prospect how they found you; or build in something in your call to action that will tell you exactly how you connected. Keep track on a simple spreadsheet and check in periodically to get the biggest ROI for your marketing dollars.
So how many of my ten mistakes resonated with you? Two, four, none? Take steps now to correct these mistakes and you’ll start seeing more, better qualified, leads, connecting to your business.
Have a few challenges I missed – share them by leaving a comment below!
Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvsc.com
