Light A Fire
As an avid networker, both locally and in a number of online communities, I meet people in all career areas, and from many industries. I’m always surprised at how much we all have in common, whether we are entrepreneurs, virtual assistants (VAs), work in the corporate world, or are just not working at all, for any number of reasons.
Like just about everyone I know, there’s always something they’d like to do, but never seem to accomplish. These projects are sometimes considered to be on the ‘back burner’.
For me, it’s been trying to write my second book. While I’ve gotten away from my set time to write (how did that happen?), I continue to do research and add content when I can. Over the past month, I’ve been trying to figure out what it is that has kept me from staying focused on completing this project.
I think I’ve lost my passion or desire to move this project forward. I’ve let the recent downturn of the economy keep me from staying positive about meeting and achieving my goals.
How could I possibly achieve my goals when the business forecast is so bleak? Duh, why am I letting the media control my business? I don’t for an instant care what they say, I have a strong and viable business helping entrepreneurs stay focused on their businesses, while providing them access to as needed, professional business support services to keep their businesses on track and growing.
I’d be the first one to say that when I did my marketing program for 2008, it was a big change from those in the past. I’ve changed the entire direction of my marketing to develop more opportunities online and through E-mail, like this blog, to keep costs at bay.
Now I need to figure out how to ‘light a fire’ under myself, and my clients and prospects. Let’s not let anything stand in the way of spreading the word about our products or services and how they can help others achieve their goals. Let’s think outside the box and find new ways to share our insights and help each other be more successful.
I hope to inspire you to light your own fire and regain your passion to expand and grow your business. I know I’m reenergized, I’ve lit my fire to recapture my passion….can’t you smell something burning?
Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!
Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.
Many of you broke into a sweat after reading the title, didn’t you? Many don’t have a plan because they believe it’s too hard, too time consuming, or they just don’t know where to start.
