There are many Internet marketing strategies to promote an online business. Using popular options like article marketing, pay-per-click advertising, forum marketing and email marketing can increase your success. The business owner will need to track click-throughs and conversion rates to achieve more success by converting people into paying customers.
Today, social media sites are very popular among Internet users. This has allowed them to become attractive platforms for Internet marketers. A wide variety of potential prospects can be gained by reaching out in this way. Of the most popular platforms are video sharing and social networking sites.
1) Video Sharing
Aspiring artists, and other performers have been using sites like You Tube as a launching pad for some time. As these sites have continued to grow, online businesses have realized the value of using video sharing to improve their success. By producing entertaining yet professional videos businesses are able to reach a broader Internet market. Product demonstrations that highlight benefits to customers have become quite popular, too.
Not only are you capturing a large number of video enthusiasts, but these sites make it easier for videos to be spread virally. They can also be shared through social bookmarking and networking sites as well as via email.
Should a video be relevant to other businesses, they can easily publish them on other websites and blogs, who can then spread your messages virally. Video marketing has proven to be a crucial element in any internet marketing campaign.
Additionally, if videos are attractive or interesting enough, people can leave comments that assist online business owners in gaining consumer insights on their offerings.
2) Social Networking
Savvy Internet marketers regularly share relevant content to engage users and prompt them to follow their brand or become a part of their network. Some use these sites as an alternative or supplement to their email marketing campaigns.
Everyday use of social networking sites has practically become a way of life for many internet users. However, promoting a business is not as simple as building a network of random people and marketing to them. Treat these sites as a means to build relationships rather than just another advertising medium. Like video sharing sites, social networking sites can prove to be a valuable source for customer feedback.
Encourage comments from users who can help manage an online reputation and give the brand a higher potential to spread virally among people who share the same interests. Consequently, this allows businesses to spend less time, money and energy on brand building and customer acquisition.
This social media popularity allows people to spread the word about a brand and business offerings and increases the number of prospects who see the message. The idea is to get more people to talk about the business and keep the brand top of mind so that internet users will be more likely to patronize it or to share it with other people.
Share your social media marketing promotion ideas, or challenges by leaving a comment below, we’re happy to help in any way we can.
Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA). ABS provides ‘as needed’ marketing and social media support, training and consulting to busy entrepreneurs. Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her FREE 10-Step Guide to Finding the Right VA, or herFREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com. Find out more at www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com
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I was part of a group of women business owners, and members of the St. Louis Chapter of NAWBO (National Association of Women Business Owners) who were invited to participate in a video about the organization which aired on St. Louis television this past Sunday. Sponsored by www.allaboutbusinesstv.com who did a fabulous job. Check it out!
The National Association of Women Business Owners (NAWBO), of Metropolitan St. Louis, recently announced their annual Public Policy trip to Jefferson City which includes their members, and participants from 15 statewide organizations including the St. Louis Minority Business Council, Hispanic Chamber of Commerce, Women Impacting Public Policy – Missouri, MidAmerica Minority Business Development Council, and the St. Louis Black Leadership Roundtable, just to mention a few.
This is going to be a great NAWBO St. Louis meeting – and you get a FREE book with your registration – hope to see you there! 
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