At a recent speaking engagement on business ethics, one of the 100 or so participants voiced a differing opinion to my discussion revolving around whether or not you would tell a client, or prospect, that you had heard something negative about a competitor who was being asked to bid on the same project you were.

There was absolutely no way that they would not find a way to tell the client or prospect that they’d heard something bad about their competitor, all under the guise that they were looking to protect THEM.

While this could have been completely true, that’s not how someone would or could look at it, from the other side.  Although I’d gone through the process with them, mentioned a number of reasons why it’s not wise, and even gave them a response that wouldn’t be considered a ‘lie’ on their part, it was all to no avail.  They were looking too closely from an emotional position instead of trying to see someone else’s side, even how they might look to the client or prospect.

Not long after returning from the conference, I was speaking to one of the event organizers who called to let me know that she had just mailed me copies of the 70+ evaluations they’d received in response to my presentation.

When I received the evaluations I wasn’t at all surprised to see one that was negative.  I looked at their evaluation objectively to see if I could in any way improve my presentation, or the delivery, to better communicate the most positive and ethical response in any situation.

We shouldn’t expect that everyone is willing or able to act as ethically as possible, or will always understand both sides of a situation. It’s something we really have to work at, all the time.  It also doesn’t mean this person is unethical, just unknowledgeable and perhaps too emotional. For all we know they may never have faced this type of situation.

We do things for our physical well-being all the time.  We eat right, get plenty of sleep and exercise, or we at least know to try.  However, most of us don’t think to do anything regularly for our moral well-being. 

I look at ethics in this way; it takes constant reflection, being open to alternatives, removing any emotions from the equation, and doing what’s right, not easiest, in order to make the most ethical decision.  I hope you’ll incorporate some time into making better decisions to ethical situations as they arise.  It’s a great investment in your business.