Are You Like a Salmon When Looking for New Clients?


In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives. 

Their upstream journey is a challenging one, swimming against rugged rapids, leaping over rocky waterfalls, traversing fish
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Getting Referrals


Getting referrals takes time and work.  Just because you do a good job for your clients doesn’t mean they’re going to naturally send you referrals.  Attending networking events and making connections with people who could potentially provide you with referrals isn’t automatic, either. 

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