Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate.

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.

Email marketing is becoming a vastly popular and beneficial direct marketing tool. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base. More online business owners are turning to email marketing as their primary means to generate leads not only because results are easily tracked but also because it is an inexpensive way to

Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication.  This week we complete the process with three more tips to polish your email marketing appearance.

Appearance is everything, even in the success you can achieve through email marketing. Your branding, and the trust you gain through recognition, is gauged by the appearance of the messages you send to subscribers. The design you utilize, projects your quality and distinction.

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making it look like a sales page. To help you use your website to

If you use email marketing as a part of your overall marketing strategy, your opt-in page can be your most important asset. In fact, if properly set up and marketed, your opt-in page can be your sole means to generate viable leads.  Here are five quick ways you should consider to ensure your opt-in page is effective and successful in generating as many good leads as possible. 

#1: Compelling… Continue reading the rest of this article...

Email marketing has become an acceptable option for marketing a business.  It allows you to stay connected to current and prospective clients and provides ways to grow your business and build a loyal following. As a viable and low-cost part of your marketing plan, it plays a big role as a method by which you can distribute, advertise, and promote various types of communication to a wide range of recipients. … Continue reading the rest of this article...

While using Email is an accepted form of Internet marketing, it’s still important that you build trust and show contacts that you respect them in how you collect email addresses and what you do with them.  When a prospect shares their email address it greatly affects your ability to build on that trust.  Here are three tips to help you build solid relationships with current and potential subscribers. 

1… Continue reading the rest of this article...