Last time we discussed the top five mistakes to avoid when marketing your business, here are the final five!

Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.

In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives. 

Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate.

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.

Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication.  This week we complete the process with three more tips to polish your email marketing appearance.

Appearance is everything, even in the success you can achieve through email marketing. Your branding, and the trust you gain through recognition, is gauged by the appearance of the messages you send to subscribers. The design you utilize, projects your quality and distinction.

To continue our discussion of the advantages of article marketing to promote your business, we look at some immediate benefits.

Article marketing on the Internet harnesses the power of the Web and the hunger for written content. Article marketing allows writers to promote themselves, their websites, products or literally anything, by writing about them and making the content freely available for reproduction on other Internet sites and electronic mediums.

Respecting your current and potential subscribers is important in building trust through your email marketing campaign. How you collect email addresses and what you do with them will establish the level of respect you’ll provide. Most individuals consider their email address as private so what you do with it greatly affects whether you get to build on that trust or ruin it entirely. Subscribers trust those that show