Of all the small business marketing options social media creates, Twitter presents the most challenges in determining its use to help your company grow. Luckily, you don’t have to be a computer expert or a marketing guru to infuse Twitter into your overall promotional strategy.

Email marketing has proven to be an effective option for businesses of all sizes and shapes whether that business is based online or not.  Start up businesses looking to increase exposure and sales are looking to email marketing as a viable option to add to their overall marketing strategy. 

Developing your database of prospects and email addresses is the main focus in outlining an email marketing campaign.  You should… Continue reading the rest of this article...

Web logs (blogs) came into play in the late 1990s, but today they offer options beyond those of aspiring writers or the simple online diaries of old. 

The terrain of the blogosphere has changed radically. Governments and big business have homed in on blogs as a focus of social media marketing with blogging options such as microblogging via Twitter is all the rage. While some believe the blog has… Continue reading the rest of this article...

Using an eZine (Electronic Newsletter) as a part of your overall Internet Marketing plan can be a powerful way to achieve your marketing goals. Less experienced marketers commit a number of common mistakes that may cause your targeted list to opt-out.  Here are several common mistakes to avoid in your eZine campaign.

 1) Sending Out Promotions Rather than News

 All Internet marketing, including your eZine, should focus on… Continue reading the rest of this article...

Getting referrals takes time and work.  Just because you do a good job for your clients doesn’t mean they’re going to naturally send you referrals.  Attending networking events and making connections with people who could potentially provide you with referrals isn’t automatic, either. 

Did that title give you pause?  Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.

For many of us, sales is a four letter word; something that causes us stress and anxiety.  So I say, “stop selling then!”.  Sounds like a good idea, doesn’t it?  So what do I mean?

Social Media Marketing sure is HOT!  I have been very successful in helping clients with my Social Media Marketing packages, but one of the questions I’m always asked is, ‘What are the benefits?’

Without marketing your business could stagnate, or even worse, close.  Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.

Here are my Top Ten Marketing Mistakes