How To Increase Your Focus and Target Twitter Followers (Part 2)


Last week we discussed finding the right way to follow people; what types of information to post to keep followers engaged; and encouraged you NOT to spam your followers for fear of  being unfollowed. 

This week in Part Two, we’ll learn how to follow the right people and why using patience over the long-term will give you the best results for your business. 

Following the Right People … Continue reading the rest of this article...

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How To Increase Your Focus and Target Twitter Followers (Part 1)


As I’ve continued to grow my media marketing options, it has become evident that ‘following’ everyone is not the best tactic to use when using Twitter as a business marketing tool.  While it will require a bit of patience and a well thought-out strategy, it can be easily accomplished. Twitter is popular for businesses because of the no-cost, no-frills way it’s designed. 

The path to increasing your targeted Twitter… Continue reading the rest of this article...

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Blogging for Business (Part Two)


In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour. 

Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, StumbleUpon, or Digg, just to mention a few. Reading and responding to other people’s… Continue reading the rest of this article...

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Blogging for Business (Part One)


Web logs (blogs) came into play in the late 1990s, but today they offer options beyond those of aspiring writers or the simple online diaries of old. 

The terrain of the blogosphere has changed radically. Governments and big business have homed in on blogs as a focus of social media marketing with blogging options such as microblogging via Twitter is all the rage. While some believe the blog has… Continue reading the rest of this article...

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