Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.
Here are my Top Ten Marketing Mistakes
1. Your message is too general. While some of you may think that EVERYONE could use your product or service, if you take a step back, you’ll probably notice some common thread to many of the clients you currently serve. Maybe they’re in the same industry, or have a similar problem you’re able to solve. Whatever it is, establishing a target market will help you focus your message on those most likely to respond favorably.
2. Using only one medium. If you’re only marketing on the Internet, you may be missing an entire segment of prospect. Consider all your marketing options and mix it up to see if you get better results.
3. Changing something that IS working. Sometimes we get bored with our marketing and decide it’s just time for a change. If you have something that is yielding good returns, don’t change it – instead add something new.
4. Being inconsistent. Nothing says unreliable faster than sending out a ‘monthly’ newsletter in January and then not publishing the next issue until May. Be prepared and plan to be consistent with your marketing. Don’t set yourself up to fail.
5. Spammy message. Don’t come across like a snake oil salesman, make sure your message speaks to your prospect’s pain, but don’t overdo it.
Next week we’ll share the final five mistakes to avoid – meanwhile, check these out and make sure you change your system to avoid these pitfalls.
Have a few I may have missed – share your marketing challenges by leaving a comment below!
Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.accbizsvcs.com, or contact her at info@accbizsvsc.com
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I was part of a group of women business owners, and members of the St. Louis Chapter of NAWBO (National Association of Women Business Owners) who were invited to participate in a video about the organization which aired on St. Louis television this past Sunday. Sponsored by www.allaboutbusinesstv.com who did a fabulous job. Check it out!
The National Association of Women Business Owners (NAWBO), of Metropolitan St. Louis, recently announced their annual Public Policy trip to Jefferson City which includes their members, and participants from 15 statewide organizations including the St. Louis Minority Business Council, Hispanic Chamber of Commerce, Women Impacting Public Policy – Missouri, MidAmerica Minority Business Development Council, and the St. Louis Black Leadership Roundtable, just to mention a few.
This is going to be a great NAWBO St. Louis meeting – and you get a FREE book with your registration – hope to see you there! 
The National Association of Women Business Owners (NAWBO), St. Louis Chapter, is pleased to announce their January program featuring Susan Elliott, one of the first female programmers at IBM and later founder and chairman of SSE, a national firm recognized globally
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