What’s a Brand Got to Do With It?
One of the things I enjoy most about having my own business is the freedom to choose who I’ll do business with. Not that I’ve always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to partner with.
I just spoke to one of my clients in Florida recently, and he reminded me how enjoyable it is to do business together. He always seems to have fun projects that fit perfectly with my expertise and his positive outlook seems to extend from his business to his life!
This made me stop to think about my other clients, and they too have the same positive attitude, are fun to work with, and we share a mutual respect and appreciation for each other.
WOW, how cool is that? This all makes me wonder, how did I get here? How did this happen? Could it be the law of attraction?
I think that has a lot to do with it, as does my attitude, and the fact that many of my new clients come to me as referrals.
But I think it’s also something else; I think it’s the brand I’ve created for myself. I believe that along with the logo, website, tagline, etc., that creates my brand, so does my appearance, professional image and ethical standards. And I want to do business with people who appreciate my expertise and with whom I can share a mutual respect. Don’t we all?
I guess I’m not at all surprised that my clients share these same traits; hopefully, some of that comes from working together and sharing common goals…that’s in essence what I do, help my clients market and brand themselves to establish that polished and professional image they’ve worked so hard to achieve, and help them to attract clients and prospects that share those traits.
After being in business more than 11-years, I’m grateful for all the clients and colleagues who have helped make Accurate Business Services such a great success; and helped me to establish such a professional and enjoyable brand. 
I wish you all the same!
Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, owner of Accurate Business Services is a Virtual Assistant (VA). ABS provides ‘as needed’ marketing support and consulting to busy entrepreneurs. Clontz is a writer, author, VA Coach, and speaker on business topics including business ethics. For her free 10-Step Guide to Finding the Right VA, or her FREE Report, Social Media Marketing Benefits, send a request to: service@accbizsvcs.com. For more information visit: http://www.accbizsvcs.com, www.VAbizcoach.com or her book website http://www.entrepreneurialfreedom.com
I was part of a group of women business owners, and members of the St. Louis Chapter of NAWBO (National Association of Women Business Owners) who were invited to participate in a video about the organization which aired on St. Louis television this past Sunday. Sponsored by www.allaboutbusinesstv.com who did a fabulous job. Check it out!
The National Association of Women Business Owners (NAWBO), of Metropolitan St. Louis, recently announced their annual Public Policy trip to Jefferson City which includes their members, and participants from 15 statewide organizations including the St. Louis Minority Business Council, Hispanic Chamber of Commerce, Women Impacting Public Policy – Missouri, MidAmerica Minority Business Development Council, and the St. Louis Black Leadership Roundtable, just to mention a few.
This is going to be a great NAWBO St. Louis meeting – and you get a FREE book with your registration – hope to see you there! 
